Building Wine & Spirits Brands Together
We connect exceptional producers with national restaurant and hotel chains—driving growth, recognition, and long-term success through trusted partnerships.
The Miller Collections (TMC) is a national wine and spirits agency representing global beverage partners to restaurant and hotel groups across the U.S. We simplify national account management and brand development—helping our partners achieve visibility, financial growth, and a sustainable business model.
We focus on brands that value storytelling, quality, and authenticity over short-term scale. Whether boutique or established, our partners gain a national sales force—without building one in-house.
“We build volume, business, and brand value in the vast on-premise landscape.”
— Craig Miller, President
What We Do
Comprehensive Brand & Sales Management for Wine and Spirits Producers. Our Expertise Includes:
Business Strategy & Portfolio Analysis
Tailored growth strategies backed by decades of results.
Sales Planning & Execution
We open doors and drive placements in key national on-premise accounts.
Distributor Management
Streamlined coordination across the U.S. network.
Marketing & Communications
Brand storytelling, positioning, and PR that move the needle.
Beverage Program Management
Custom programs for restaurants and hotels.
Sales Planning & Execution
Tastings and events that bring brands to life.
Education & Training
Equipping teams to champion your products confidently.
Why Partner With Us
Decades of leadership experience as both buyers and sellers in the on-premise channel.
High-touch, relationship-driven model — an extension of your team.
Proven results with emerging and established brands alike.
Marketing & Communications — Brand storytelling, positioning, and PR that move the needle.
Deep trust with national restaurant and hotel partners.
A focus on building sustainable brand equity, not just volume.
Our Portfolio
We proudly represent a growing global collection of exceptional producers from:
California · Washington · Oregon · Italy · Australia · New Zealand · Mexico
Each brand we represent is chosen for its story, quality, and vision.
Leadership Team
Craig Miller
President
A veteran of the wine and spirits industry since 1981, Craig has held leadership roles at Chateau Ste. Michelle, Allied Domecq, and J. Lohr, where he was instrumental in driving national account programs to over 100,000 cases. In 2016, he returned to Ste. Michelle Wine Estates to direct regional account development across the United States. Currently, Craig is the founder of The Miller Collections (est. 2021), a national agency connecting global wineries and distilleries with major U.S. retail and hospitality chains.
Lou Constant
Executive Vice President, Sales
A hospitality veteran with a lifelong passion for the industry, Lou built his foundation managing high-volume operations for Marriott International, eventually overseeing wine procurement as Corporate Wine Director for the NY Region. Transitioning to the supplier side with Ste. Michelle Wine Estates, he rose to Vice President of Global Accounts, where he led a top-tier national sales team and directed international export strategies. In 2025, Lou leveraged this comprehensive background in operations and executive sales to join The Miller Collections as a Partner.
Scott Watson
Director of Sales, East Region
Scott grew up in the restaurant business and built his career across distribution and supplier leadership in the beverage industry. He began with Southern Wine & Spirits in New York before moving into the Hotel & Resort Division in Orlando. In 2016, he joined Sazerac and went on to lead brand growth across the Northeast, helping scale Empress 1908 Gin and Mr. Black Coffee Liqueur. He now leads East Region sales for The Miller Collections.
Joe Aschbacher
Director of Sales, West Region
Joe is an accomplished sales leader with 35 years of experience in the hospitality sector, spanning national on-premise accounts and wholesale distribution. He began his career with Young’s Market Company before joining Ste. Michelle Wine Estates, where he held several senior leadership roles, driving growth for premium and luxury brands. Joe currently serves as Vice President of Sales and Partner at Wildwood Spirits Co., where he leads all aspects of the growing Washington craft distillery while managing the West Coast business for The Miller Collections.